FRANCHISE SEO TRAINING & SUPPORT

For franchises that maintain a centralised website with individual pages for franchisees, generating leads is critical. Our offering focuses on training your internal team to:

• Optimise the website for local SEO, ensuring each franchisee’s page ranks highly in local searches.
• Leverage location-based keywords to attract targeted traffic and drive inquiries.
• Refine content strategies that highlight individual franchisees’ services while enhancing the overall brand.

By empowering your internal team with the knowledge and tools to optimise your central site, you can consistently generate high-quality leads to pass directly to franchisees, boosting their success and your franchise’s reputation.

If your franchise model includes providing franchisees with their own individual sub-sites or mini-websites hosted and maintained centrally, we focus on ensuring these sites deliver maximum visibility and lead generation by:

• Optimising each sub-site for location-specific searches, outranking local competitors.
• Optimising individual franchisee sub-sites to ensure they rank effectively for local and niche-specific searches, creating a cohesive strategy that builds the franchise’s overall online authority while amplifying visibility for each franchisee.
• Enhancing the sub-sites’ content to convert visitors into leads.

This approach ensures every franchisee benefits from a well-optimised digital presence, increasing their success while maintaining your centralised control and brand consistency.

A website audit is critical for identifying and addressing technical, structural, or content issues that may hinder your performance. For centralised systems, we’ll audit the main franchise website and, for sub-sites, one representative site to ensure consistency and improvements across the board. Our audits assess everything from technical SEO and usability to core web vitals, ensuring that your online presence aligns with search engine best practices.

For franchisees managing their own websites, we offer tailored audit packages designed to maintain quality and brand integrity. These audits can be bundled into packages for franchisees to purchase directly or incorporated into the franchise agreement as a requirement. Each audit provides actionable recommendations to improve rankings, visibility, and lead generation—ensuring franchisees represent the brand effectively while driving their individual success.

Keyword research is essential for identifying opportunities to dominate your market. Our franchise SEO training includes:

• Competitor Analysis: Understand what’s driving traffic to competitors and uncover untapped opportunities for your franchise.
• Keyword Gap Analysis: Identify keywords your competitors rank for that you currently miss out on, bridging the gaps to boost visibility.
• Performance-Based Recommendations: Target high-value keywords tailored to your business goals and services, maximising ROI.

For franchisees with their own websites, we provide the option to bundle localised keyword research and competitor analysis into their audit package. These insights help franchisees dominate their local markets, attract more qualified leads, and gain an edge over local competitors.