SEO for Franchisors (CPD Certified)

An introduction to your course, what to expect and what you’ll gain. We’ll also give you an insight into how this course came about and why we share ‘our’ version of ‘SEO Simplified’ with you.

Step-by-step instructions on how to utilise our website and access your online courses with ease by clicking through our straightforward course guide.

As you progress through the course, you might find yourself needing personalised guidance to deepen your understanding or apply what you’ve learned more effectively. Our upgrade options provide you with direct access to expert tutors who can offer customised help tailored to your specific needs.

Begin your journey into SEO by exploring its fundamental concepts, with no prerequisite knowledge expected.

Understand SEO: a crucial tool that amplifies your website’s visibility by optimising it for search engine results, ensuring that potential customers can easily find you online.

Explore the evolution of SEO, tracing its history from simple keyword matching to the sophisticated, algorithm-driven strategies implemented by search engines today.

Distinguishing between on-page tactics, which enhance your own website’s visibility, and off-page strategies that build its reputation and authority through external platforms and links.

Step into the world of On-Page SEO, where we optimise individual webpages to rank higher and earn more relevant traffic in search engines through methodical strategies and deliberate content creation.

On-page SEO involves optimising individual webpages for specific keywords to secure higher rankings and garner more relevant traffic from search engines, all by refining both the content and HTML source code.

On-page SEO is vital. It helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s query, improving your visibility and driving more targeted traffic.

Explore the key components of On-Page SEO, from crafting compelling content and utilising keywords effectively, to optimising images and ensuring that your website is easily navigable, all with the aim to enhance your site’s visibility in search engine results.

Behind-the-scenes elements of optimisation, focusing on improving website infrastructure, enhancing crawlability, and ensuring that search engines can accurately index website content to augment visibility and usability.

Technical SEO is fundamental as it ensures that search engines can efficiently access, crawl, and index your website, providing a solid foundation to build your content upon and ensuring users can find and interact with your site seamlessly.

Explore the key components of technical SEO, which encompasses website speed optimisation, mobile-friendliness, secure connections via HTTPS, clear site architecture, and the accurate implementation of robots.txt files, all aimed at enhancing both search engine access and user experience.

Introducing the seamless synergy between technical and on-page SEO, where the foundational and infrastructural optimisations meet content and keyword enhancements, collectively harmonising for a meticulously optimised, user-friendly, and search engine-rewarded website.

Addressing prevalent SEO myths, we dissect widespread beliefs to unveil the actualities, providing a clear and accurate framework for your optimization strategies.

Unravel SEO misconceptions, providing a clear view by distinguishing between prevalent misunderstandings and the accurate insights needed for effective search engine optimisation.

Understand and implement on-page SEO best practices, focusing on optimising individual pages on your website to ensure they rank higher in search engine results, driving both quality and quantity in web traffic.

The use of H1-H6 header tags in on-page SEO, learning how to strategically implement these hierarchical elements to structure content effectively, guide search engines, and enhance user experience on your website.

Grasp the essentials of proper keyword usage and placement, learning to strategically integrate relevant terms into your content in a manner that is both natural for readers and advantageous for search engine ranking.

Understand the pivotal role of title tags and meta descriptions in on-page SEO, ensuring that your website’s pages not only appeal to users but also communicate relevant, succinct information to search engine algorithms for improved ranking and click-through rates.

Examine practical examples of keyword usage in meta data, gaining insights on effectively incorporating relevant keywords into your title tags and meta descriptions to enhance search engine visibility while maintaining user-friendly, engaging content.

The strategic use of internal and external linking, utilising connections within your website and to external sources to improve navigation, distribute page authority, and enhance user experience while positively influencing SEO.

The essentials of image optimisation, focusing on reducing load times and ensuring accessibility, while maintaining quality and relevance to provide both superior user experience and additional opportunities for search engine visibility through image search results

Focus on developing main content that masterfully balances valuable and relevant information for your audience with adherence to SEO best practices, ensuring pages are engaging, informative, and optimized for search engine performance.

Focus on developing main content that masterfully balances valuable and relevant information for your audience with adherence to SEO best practices, ensuring pages are engaging, informative, and optimised for search engine performance.

Understand the significance of keeping your content updated and relevant, as search engines prioritise recent information to provide users with the most accurate and up-to-date search results.

Insights into technical SEO best practices, essential for enhancing your site’s loading speed, security, and compatibility with mobile and other platforms, directly impacting your search engine rankings and overall user experience.

The crucial role of website speed in technical SEO, where faster loading times significantly enhance user experience and contribute to higher search engine rankings by meeting the efficiency expectations of users and search algorithms alike.

The importance of mobile optimisation in technical SEO, ensuring your site functions seamlessly on mobile devices, catering to the vast number of mobile users and positively influencing your website’s search engine rankings.

The necessity of maintaining a secure and accessible website in the realm of technical SEO, emphasising how implementing HTTPS and ensuring easy site navigation not only protects your users but also boosts your standing in search engine results.

Why accessibility matters. Understand and implement the principles of web accessibility through the lens of Technical SEO.

Explore the world of schema markup, a powerful yet often overlooked form of technical SEO that communicates the context of your content to search engines, enhancing the way your page displays in SERPs and improving click-through rates.

Understand the impact of a well-crafted URL structure as a facet of technical SEO, highlighting how clear and concise URLs improve user experience, make site navigation intuitive, and assist search engines in understanding and ranking your content.

The concept of indexation in technical SEO, explaining how proper practices ensure search engines correctly process and store your website’s pages in their index, making them available for displaying in relevant search results.

How this aspect of technical SEO plays a crucial role, focusing on a user’s interaction with a page and how it is perceived, which can directly influence overall satisfaction and search engine rankings.

Examine Core Web Vitals, key metrics in technical SEO and essential components of page experience that measure the quality of a user’s engagement with a webpage, impacting your site’s ranking and overall online performance.

The importance of mobile-friendliness, a critical factor in technical SEO that ensures your website’s optimal performance on mobile devices, reflecting directly on user satisfaction and search engine rankings in an increasingly mobile-centric world.

The significance of safe browsing and the implementation of HTTPS in technical SEO, safeguarding user data and establishing trust while positively influencing your website’s search engine rankings by adhering to the ‘secure-by-default’ standard online.

Access our range of downloadable resources, including worksheets, checklists, and aids designed to provide practical assistance and structured guidance as you implement comprehensive SEO strategies and best practices.

Reflect on the key learning points and takeaways from our comprehensive SEO guide, consolidating essential concepts and strategies to empower your ongoing efforts in optimising your website for search engines and users alike.

This final test is designed to really test the knowledge you’ve gained throughout the course and to challenge your understanding of key SEO principles. It’s timed and you have a limited number of attempts to test your learned knowledge.

It’s important to us that we understand how you got on with your course, so please consider leaving us your feedback. It’s not a compulsory part of the course, you can complete your course and attain your certificate without leaving feedback – but any feedback you are willing to give will be greatly received.

Looking ahead, consider diving deeper into the world of SEO with our ‘Content Simplified’ and ‘Keywords Simplified’ courses, designed to expand your mastery of optimisation strategies. Additionally, explore our tailored services to further support and enhance your online presence.