An introduction to your SEO for Business Coaches and Consultancies course, what to expect and what you’ll gain. We’ll also share insights into how this course came about and why we share ‘our’ version of ‘SEO Simplified’ with you.

Step-by-step instructions on how to utilise our website and access your online courses with ease by clicking through our straightforward course guide.

As you progress through the course, you might find yourself needing personalised guidance to deepen your understanding or apply what you’ve learned to your coaching or consulting practice. Our upgrade options provide you with direct access to expert tutors who can offer customised support tailored to your specific needs.

Begin your journey into SEO by exploring its fundamental concepts, with no prerequisite knowledge expected.

Understand SEO as a crucial tool that amplifies your website’s visibility by optimising it for search engine results, ensuring that potential clients can easily find your coaching or consultancy services online.

Explore the evolution of SEO, tracing its history from simple keyword matching to the sophisticated, algorithm-driven strategies implemented by search engines today.

Learn to distinguish between on-page tactics, which enhance your website’s visibility, and off-page strategies that build your reputation and authority through external platforms and links.

Step into the world of On-Page SEO, where we optimise individual webpages to rank higher and attract more relevant traffic in search engines through methodical strategies and deliberate content creation.

Learn what On-page SEO is and involves when optimising individual webpages in your coaching and consultancy website, how it helps you secure higher rankings and garner more relevant traffic.

On-page SEO is crucial because it helps search engines understand your website. This understanding allows search engines to determine if your site is relevant to a searcher’s query, improving your online visibility and driving more targeted traffic.

Explore the key components of On-Page SEO, from crafting compelling content that highlights your expertise and services, utilising keywords, to optimising content and images to enhance your site’s visibility in search engine results.

Learn why Technical SEO is crucial and how it ensures search engines can efficiently access, crawl, and index your website.

Learn how Technical SEO provides a strong foundation for your content, ensuring that potential clients can easily find and interact with your website.

Explore key components of technical SEO, including website speed optimisation, mobile-friendliness, secure HTTPS connections, clear site architecture, and the accurate implementation of robots.txt files.

Discover how technical and on-page SEO work together seamlessly, where foundational optimisations meet content and keyword enhancements, collectively creating a well optimised, user-friendly, and search engine rewarded coaching or consulting business website.

Uncover and debunk common SEO myths that might be holding back your coaching or consulting business.

Unravel SEO misconceptions, providing a clear view by distinguishing between prevalent misunderstandings and the accurate insights necessary for effective search engine optimisation, tailored to your coaching or consulting business.

Understand and implement on-page SEO best practices, focusing on optimising individual pages on your coaching or consultancy firm’s website to ensure they rank higher in search engine results.

Learn to strategically use H1-H6 header tags in your coaching or consulting content. Knowing how to use these hierarchical elements, to structure your content, helps guide search engines while enhancing the user experience.

Understand the essentials of proper keyword usage and placement. Learn how to integrate coaching and consulting relevant keywords into your content.

Understand the pivotal role of title tags and meta descriptions in on-page SEO. Learn how to craft compelling title tags and meta descriptions that not only improve search rankings but also appeal to prospects searching for coaching or consultancy services.

Explore practical examples of keyword usage in metadata. Examples that give you an insight to effectively incorporating relevant coaching keywords into your title tags and meta descriptions to enhance search engine visibility while maintaining user-friendly, engaging content.

Learn how to utilise internal linking to improve connections of related pages within your coaching or consultancy website. Additionally, learn how outbound links can boost your sites authority positively influencing SEO.

The essentials of how to optimise your coaching or consultancy website, focussing on reducing load times and ensuring accessibility, while maintaining quality and relevance.

Create content that balances valuable information about your coaching or consultancy services with adherence to SEO best practices. Ensure your pages are both informative and engaging for readers and optimised for search engine performance.

Learn how to maintain high-quality content that is adhering to SEO best practices and standards, ensuring your pages are engaging, informative and optimised for search engine performance.

Understanding the importance of keeping your coaching or consultancy content regularly updated and relevant.

Gain insights into technical SEO best practices, essential for enhancing your coaching or consulting website’s loading speed, security, and compatibility with mobile and other platforms.

Understand the crucial role of website speed in technical SEO. Faster loading times significantly enhance user experience by meeting the efficiency expectations of both users and search algorithms alike.

Learn the importance of mobile optimisation in technical SEO. This optimisation positively influences your search engine rankings and improves accessibility for a wider audience.

Learn the necessity of maintaining a secure and accessible website in the realm of technical SEO.

Understand why accessibility matters, particularly in the context of business coaching and consultancy. Implement the principles of web accessibility through the lens of technical SEO to ensure your site is accessible by anyone searching for coaching or consultancy services , regardless of their ability.

Schema mark up is a powerful tool that helps search engines understand the specifics of your coaching or consultancy services.

Understand the impact of a well-crafted URL structure as a facet of technical SEO. Highlighting how clear and concise URLs can improve user experience by making site navigation intuitive.

Learn about indexation, ensuring that search engines correctly process and store your website’s pages.

Learn how this aspect of technical SEO plays a crucial role in users’ interaction with your coaching or consultancy website. A well-optimised site can improve your search engine rankings and help convert visitors into clients.

Understand Core Web Vitals for assessing the quality of user engagement on your coaching or consultancy website.

Having a mobile-friendly website is crucial. Ensuring that your web site is optimised for mobile use can significantly improve user satisfaction and search engine rankings.

Security is crucial in any sector, especially when handling client enquiries and contracts online. Learn about adhering to the ‘secure-by-default’ standard and implementing HTTPS in technical SEO, safeguarding user data and establishing trust.

Access our collection of downloadable resources, including tailored worksheets, checklists, and aids, designed specifically for business coaching and consultancy businesses. These tools provide practical assistance and structured guidance as you implement comprehensive SEO strategies to enhance your online presence.

Reflect on the key learning points from our comprehensive SEO guide, consolidating essential concepts and strategies to empower your ongoing efforts in optimising your website for search engines and users alike, ensuring a strong online presence for your coaching or consulting services.

This final test is designed to thoroughly assess the knowledge you’ve gained throughout the course and challenge your understanding of key SEO principles. It’s timed, and you have a limited number of attempts to demonstrate your learned knowledge.

It’s important to us that we understand how you got on with your course, so please consider leaving us your feedback. It’s not a compulsory part of the course, you can complete your course and attain your certificate without leaving feedback – but any feedback you are willing to give will be greatly received.

Looking ahead, consider diving deeper into the world of SEO with our ‘Content Simplified’ and ‘Keywords Simplified’ courses, designed to expand your mastery of optimisation strategies. Additionally, explore our tailored services to further support and enhance your online presence.