Content Simplified

Step-by-step instructions on how to utilise our website and access your online courses with ease by clicking through our straightforward course guide.

A brief introduction to Content Simplified and how we plan to turn you into a Content Aficionado. It means you always know what to write, post and say to attract the right prospects and turn them into loyal customers.

Get familiar with common marketing terminology – words you’ll frequently come across. One of the key features of our courses is being accurate, and it starts by understanding the terminology, so we’re all talking about the same thing.

As you progress through the course, you might find yourself needing personalised guidance to deepen your understanding or apply what you’ve learned more effectively. Our upgrade options provide you with direct access to expert tutors who can offer customised help tailored to your specific needs.

In this module we look at the logic of content: how it finds your prospects and influences their conversion into loyal customers.

We spend time defining ‘bad content’: the boring copy and irrelevant images that don’t add any value. Not having any content is just as bad. Those businesses who rely 100% on word of mouth and referrals also need (not rely on) the right content.

Be clear about content helping you achieve your goals, otherwise it’s a waste of time. You know what you need to achieve as a business, and you understand your customers, so let content put the two together.

We explore the importance of giving your SEO team access to original, authentic content aligned to your business goals. You need to get ready for SEO which means having your content in a good place.

Here’s where we give you permission to talk about your business. That’s what your content is all about: you and why you matter to your customers.

Are you ready to take charge of your content? Instead of ignoring it or leaving it to other people to manage? Take the Quiz to check your understanding of content, and whether you recognise how important it is to your business.

We show you why you won’t find your content outside. We don’t want you to be distracted by what other people are up to and not copying their content. Trust us, you’re way more interesting!

Simple question difficult to answer but one that’s critical to reaching your ideal customer. We show you the foundation of engaging, accurate, straightforward (e.g. plain English) copy.

Being able to pinpoint how you do what you do is the key to your original, authentic content. We help you take a deep dive into what makes you you.

Now we examine who matters to you. Customers and prospects are your focus, but who helps you influence their buying decisions? Knowing who matters is critical to creating the right content for them.

You can’t talk to everyone all at once, so this module makes sure you’re able to segment your content according to your priorities.

In this part of Content Simplified, we’re working towards a framework that supports and guides you (and your team) into communicating effectively and efficiently.

Now’s the time to see what’s going on outside your business. You’ll learn where to look and what to look for. The idea is to stay current, find the opportunities and ignore the irrelevant.

Key messages are a vital part of your content, helping you cut through the noise and be heard. We work with you to make your key messages relevant and very useful.

Imagery is an important part of your content, but it’s only at this point in Content Simplified that you can get it right. Our guidance focuses on three key areas: planning, style and source.

In this module, we focus on how to communicate in a way that’s right for you while keeping up with current jargon and appropriate slang as used on social media.

There are channels and platforms that you need to be on. And there are others that you should ignore. We guide you on how to work out which is which.

This is where we pull it all together into one briefing document for you as the content owner, so it’s manageable and effective: content that’s bespoke to your business with a schedule, so you know what to communicate, when and to whom.

You’ve got so much to say and there are so many ways of saying it. You’ll learn which communication pieces work best for you, so they help you achieve your business goals.

We share our view on straplines and how to avoid creating a cheesy, useless, one-liner that serves no purpose at all.

As content owner, you may not be writing the copy or taking the photos, so learning how to brief other people is an important skill. We show you how to keep everyone on message from copywriters and photographers to social media managers and website developers.

Whoever’s doing your SEO, they’ll need good content to achieve great results. We look at how SEO uses original and authentic content to good effect, from narrowing down keywords to creating perfect online copy.

Like logos, they’re difficult to get right and when they’re wrong they can do more damage than good.

The final part of Content Simplified is showing you how to make your content gathering process as painless but efficient as possible. The better the process the better the content which means big wins for your business.

These downloads will help you as you work through the Content Simplified course. Then, they become part of your process documentation to ensure your content remains relevant and up to date. Naturally you will have to adapt these downloads to suit your particular business as it develops.

Recap what you’ve learned from this course about identifying, gathering and creating original and authentic content with a logical process.

It’s important to us that we understand how you got on with your course, so please consider leaving us your feedback. It’s not a compulsory part of the course, you can complete your course and attain your certificate without leaving feedback – but any feedback you are willing to give will be greatly received.

Start gathering your bespoke content. Use the downloads and checklists to keep you on track. If you start to struggle or get stuck, don’t give up, get in touch – help is at hand. Then you have our SEO courses to consider.