Description
We created the Content Simplified course because so many businesses don’t understand the importance of content. Or they struggle to find their content and keep it fresh. Or both. Either way, they’re missing a vital component in their pursuit and retention of customers.
Our digital world demands content. Lots of it – fresh and original. Content is vital for blogs, website pages, social media, etc. However, not all content is created equal. At its best, it’s relevant to a business and engages a target audience. At worst, it’s irrelevant and misses its target. We know that businesses of all sizes struggle to find their content and keep it fresh. So what’s the answer – how do you create content that attracts the attention of both search engines and your target audience? Where do you find it? The answers are right here in Content Simplified.
It starts with a content strategy. It’s a plan and whilst it isn’t a difficult task it does require a good deal of thought, knowledge, creativity, and process. That’s the focus of Content Simplified. Then the copywriting and imagery choice stage is so much easier, and the outcomes are both lead-generating and conversion-boosting.